Analytics demystified
Much is
said about the savings value of analytics, yet few in Workers’ Compensation
have actually implemented them. Analytics are often misunderstood, making the idea
itself daunting. Even those who have implemented analytics lament they really do
not know what to do with them.
Simply
stated, analytics means analyzing the data for the purpose of gaining new
understanding of the business process, identifying or maximizing revenue
streams, and uncovering cost drivers in the system. That other industries use
analytics is well known. The food industry, for instance, has made their use of
analytics quite obvious. A brief examination describes how analytics can be
simple.
Monitoring transactions
Supermarkets
and grocery stores have long monitored purchase transactions with customers. Customer
purchases are automatically documented at the register. That is the raw data. When
those transactions are analyzed in context with other data, such as inventory
turns and factors such as season and weather, conclusions can be drawn about
how buying behavior changes when outside conditions occur. It can even be
assumed (predicted) the buying patterns that have occurred in the past will be
similar in the future when similar conditions occur.
Analytics made actionable
The food
industry views data analyses as a work-in-process operational tool. While
monitoring purchases, weather conditions are consulted electronically for all
locations. Based on combined conditions occurring in a region that are known to
effect buying patterns, the computerized distribution system is alerted and
redirected. Periodic high demand inventory is immediately diverted to the
affected region.
Data analysis is translated to operational
intervention. The outcome is increased sales revenue and satisfied customers
resulting directly from data analysis and monitoring with appropriate and
timely action.
Translated to WC Managed Care
Similar
to the supermarket industry, the Workers’ Compensation industry collects data
continually. Also similar is the fact that different systems are used for
different purposes, but all are related to the operation. In Workers’
Compensation the central operation is the claim.
Bill
review systems document medical bills received and recommend payment based on
data analysis (analytics). Claims systems document medical bills paid,
indemnity paid, work loss, legal actions and other factors, all related to the
claim. Still more data is collected related to pharmacy, utilization review and
others. Amazingly, the rich data is rarely converted to operational tools.
Opportunity cost in Workers' Compensation
Unfortunately, most in Workers’ Compensation neglect to integrate and monitor their verdant data to identify cost drivers and opportunities to mobilize action early to thwart or limit potentially high risk and costly situations affecting claims. Integrating and concurrently monitoring the data from the disparate sources, can identify conditions and events that portend risk and cost—not dissimilar to monitoring storms and inventory in the food industry.
Link analytics to operations
In the
supermarket example, analytics are linked to operations by mobilizing changes
in distribution. Current information received on the ground programmatically alters
the operational process. Similarly in Workers’ Compensation, informational
alerts sent to appropriate persons gives them the jump on potentially adverse conditions
in claims. Adjusters and nurse case managers receive specific information regarding
new conditions in a claim and mobilize action. The critical information is
derived from analysis of the integrated data and automatically delivered to the
right locations for action.
Early intervention saves
In the
food industry the distribution system is notified when adverse conditions occur
in a specific location. The analogy in Workers’ Compensation is the right
person is notified when adverse conditions occur in a claim. For instance, when
known high risk conditions occur in a claim, that information is automatically
transmitted to an appropriate person. A simple example is when multiple
prescriptions of Opioids are found in the currently monitored data, a nurse
case manager is electronically notified to take action. Analysis of current, integrated data can be programmed to automatically create alerts to appropriate persons who take action, thereby making analytics actionable.
Infrastructure and efficiency
Besides
gaining dollar savings and claim outcome value from analytics and technology making
analytics actionable, other positive results are gained. A formal
infrastructure is created for medical management, thereby optimizing efficiency.
The Workers’ Compensation industry can dramatically benefit from making
analytics actionable.Karen Wolfe is founder and President/CEO of MedMetrics®, LLC, an Internet-based Workers’ Compensation analytics company. MedMetrics provides the apps to make analytics actionable.